WildMon is a global nonprofit working at the intersection of biodiversity monitoring, AI, and community-led conservation. As its scientific expertise and international partnerships grew, the organisation needed a clearer narrative and communications strategy capable of supporting both commercial revenue and philanthropic funding.
Working closely with WildMon’s leadership team, we strengthened the organisation’s positioning around a central purpose: making biodiversity intelligence accessible to the people and organisations closest to nature. We then translated this narrative into distinct commercial and philanthropic propositions for different audiences.
Biodiversity MRV Services
WildMon had already delivered successful biodiversity monitoring, reporting and verification (MRV) projects, but this expertise had not yet been packaged into a repeatable commercial offer or supported by a structured business-development approach.
We clarified WildMon’s MRV proposition, developed partner-facing narratives and materials, and packaged its capabilities for corporates, governments and conservation organisations investing in restoration, regenerative agriculture and agroforestry.
Philanthropic Narrative
Alongside its commercial services, WildMon relies on philanthropic support to advance its broader mission of making biodiversity monitoring and intelligence more accessible. This required a narrative that could explain why the work matters beyond individual contracts and give donors and foundations a clear reason to participate.
We developed the narrative and initial architecture for a capital campaign—connecting WildMon’s scientific capabilities to a clearer philanthropic proposition, defining fundable priorities and creating materials for donors, foundations and strategic partners.
This narrative also informed external engagement opportunities, including Listening to Nature’s Heartbeat, a keynote developed for the launch of WildMon’s collaboration with the Jane Goodall Institute and presented at the Love Tomorrow Summit.
