Socialbnb connects travellers with community-led tourism experiences that generate revenue for local social and environmental initiatives. To support its growth in the German market, the organisation needed to communicate how choosing a responsible travel experience could directly contribute to Indigenous livelihoods, cultural heritage and Amazon conservation
Working with socialbnb and its partners, we developed a campaign around The Call of the Forest, a documentary following Achuar leader Chumpi Washikiat. The film helped translate the experience’s conservation value into a compelling customer narrative—showing how community-led tourism supports the protection of approximately 80,000 hectares of rainforest while creating locally controlled economic opportunities
We activated the campaign through digital and in-person screenings, facilitated conversations, media outreach and strategic partnerships with tourism and sustainability organisations. This connected socialbnb’s commercial growth with its environmental mission: attracting values-aligned travellers, strengthening its responsible-tourism positioning and creating new pathways for tourism revenue to support community-led conservation.
Protecting the rainforest with a trip to the Amazon
By National Geographic Germany
The Achuar in Ecuador have found a unique way to protect their land from deforestation - tourism. With a sustainable lodge, they protect 80,000 hectares of rainforest and their cultural heritage, at the same time.