socialbnb offers meaningful travel experiences that support social and ecological projects around the world.
To increase awareness of responsible travel in the German market, we launched an impact campaign for World Tourism Day 2024 centred around the film, The Call of the Forest. A documentary following Achuar leader Chumpi Washikiat as he explores the crucial role tourism plays in preserving the Amazon’s biodiversity and Achuar culture.
Through digital and in-person screenings, followed by discussions on responsible travel and conservation, the campaign engaged travellers, nature enthusiasts, and tourism organisations across Germany. Partnering with key cooperatives, publications, and leveraging recognition at leading film festivals helped amplify the campaign's message, and create broader conversations around the positive role tourism can play in supporting both people and nature.
Protecting the rainforest with a trip to the Amazon
By National Geographic Germany
The Achuar in Ecuador have found a unique way to protect their land from deforestation - tourism. With a sustainable lodge, they protect 80,000 hectares of rainforest and their cultural heritage, at the same time.
