Plastic Oceans International is a global nonprofit organisation that uses film to inspire environmental action.
The organisation developed a strong library of environmental films and needed a more systematic way to extend their impact, reach new audiences, and generate revenue from its storytelling assets.
Working closely with the CEO, we developed SEE Positive Change: an impact-film distribution model combining curated short environmental documentaries with facilitated dialogue. The aim was to move audiences beyond passive viewing while creating an offer that organisations, universities, and companies could use within their own learning and engagement programmes.
Curated Storytelling
We curated award-winning environmental films into thematic collections addressing interconnected challenges including plastic pollution, overfishing, biodiversity loss, and community resilience.
Films were selected not only for their creative quality, but for their ability to help audiences understand complex environmental systems. By placing individual films within a wider thematic narrative, the collections helped audiences connect environmental problems with their social, economic and cultural dimensions.
Audience Engagement
To increase the value of screenings beyond awareness, we paired the films with facilitated conversations, discussion frameworks and learning materials. These sessions created space for participants to reflect on the systems behind the issues, identify barriers to action, and consider how the stories related to their own organisations and communities.
The approach transformed screenings into participatory experiences that could support education, employee engagement, sustainability programmes and community dialogue.
Revenue Strategy
We packaged the films, facilitation, and supporting resources into a clearer distribution offer for universities, companies, and community organisations. This created a repeatable model through which Plastic Oceans International could license its storytelling assets, deliver facilitated experiences and develop new earned-revenue opportunities.
