Background
Nestled in northern Greece, Western Macedonia is a destination where history and nature converge to create a land of legends, scenic wonder, and authentic experiences.
The region is home to breathtaking mountains, serene lakes, and lush river valleys. Its rich cultural heritage weaves together influences from Macedonian, Ottoman, and Byzantine civilizations, reflected in its historic sites, vibrant traditions, gastronomy, and storytelling legacy. Western Macedonia offers travellers an unforgettable journey through time and nature.
The Project
A new marketing strategy was needed to better highlight the core attributes of the region and target traveller segments more effectively. By highlighting the dramatic landscapes, rich historical and legendary heritage, and the region’s gastronomic excellence, we built strategic and engaging stories that effectively promote the region.
